Post by alimularefin57 on Mar 13, 2024 20:55:48 GMT -8
Yet even in this sense the numbers speak clearly: the latest quarterly update of the CMO Survey reveals for example that the forecast - for the next 12 months - of investments in digital marketing by the companies included in the survey sample marks a higher increase to 15%, following a reduction in investments in traditional marketing; the same study also shows that on average around 8% of company revenue is reinvested in the "marketing" item, but even more interesting is the data relating to the investment expected for the internal development of marketing Yet even in this sense the numbers speak clearly: the latest quarterly update of the CMO Survey reveals for example that the forecast - for the next 12 months - of investments in digital marketing by the companies included in the survey sample marks a higher increase to 15%, following a reduction in investments in traditional marketing.
The same study also shows that on average around 8% of company AO Lists revenue is reinvested in the "marketing" item, but even more interesting is the data relating to the investment expected for the internal development of marketing knowledge, which in February 2014 it stood at just 3.1% while four years later it rose to 6.5%. And companies that operate in B2C contexts, both product and service, are clearly driving this trend. But how do you determine how and how much? We have said that Digital Marketing works and that an ever-increasing number of companies are starting to perceive its effectiveness; we have also seen interesting indications about the increase in people using digital tools. However, this is not yet enough to define a winning investment strategy: a pre-packaged recipe obviously does not exist, but some steps appear fundamental.
Let's try to list them: Know what your competitors are doing – A recent study reports that 6 out of 10 companies believe they have an advantage over the competition when it comes to Digital Marketing. knowledge, which in February 2014 it stood at just 3.1% while four years later it rose to 6.5%. And companies that operate in B2C contexts, both product and service, are clearly driving this trend. But how do you determine how and how much? We have said that Digital Marketing works and that an ever-increasing number of companies are starting to perceive its effectiveness; we have also seen interesting indications about the increase in people using digital tools. However, this is not yet enough to define a winning investment strategy: a pre-packaged recipe obviously does not exist, but some steps appear fundamental. Let's try to list them: Know what your competitors are doing – A recent study reports that 6 out of 10 companies believe they have an advantage over the competition when it comes to Digital Marketing.
The same study also shows that on average around 8% of company AO Lists revenue is reinvested in the "marketing" item, but even more interesting is the data relating to the investment expected for the internal development of marketing knowledge, which in February 2014 it stood at just 3.1% while four years later it rose to 6.5%. And companies that operate in B2C contexts, both product and service, are clearly driving this trend. But how do you determine how and how much? We have said that Digital Marketing works and that an ever-increasing number of companies are starting to perceive its effectiveness; we have also seen interesting indications about the increase in people using digital tools. However, this is not yet enough to define a winning investment strategy: a pre-packaged recipe obviously does not exist, but some steps appear fundamental.
Let's try to list them: Know what your competitors are doing – A recent study reports that 6 out of 10 companies believe they have an advantage over the competition when it comes to Digital Marketing. knowledge, which in February 2014 it stood at just 3.1% while four years later it rose to 6.5%. And companies that operate in B2C contexts, both product and service, are clearly driving this trend. But how do you determine how and how much? We have said that Digital Marketing works and that an ever-increasing number of companies are starting to perceive its effectiveness; we have also seen interesting indications about the increase in people using digital tools. However, this is not yet enough to define a winning investment strategy: a pre-packaged recipe obviously does not exist, but some steps appear fundamental. Let's try to list them: Know what your competitors are doing – A recent study reports that 6 out of 10 companies believe they have an advantage over the competition when it comes to Digital Marketing.