Post by kmstfatema on Mar 8, 2024 19:49:55 GMT -8
Everyone knows Gmail , the free email service made available by Google. This turns out to be very effective for creating and forwarding emails to a specific circle of people. But when the sending is intended for a large number of users and must be carried out simultaneously, what happens? In the following paragraphs, let's see what the pros and cons are of relying on the free email marketing solution, Gmail or similar, and the reasons why, instead, it is more recommended to collaborate with companies specialized in the sector, suppliers of paid services. Email marketing with Gmail: the pros and cons Among the tools suitable for developing free email marketing strategies, Gmail is the best known service and is often considered the most suitable for sending emails to individuals or small groups of users. Taking this platform into consideration for creating effective DEM campaigns, however, is not always a good solution. In fact, when using it for promotional purposes, numerous limitations may emerge .
Since it is a service created for mainly text Germany Telegram Number Data communications with reduced use of images, Gmail is particularly useful for domestic use or for internal business purposes , which do not require particular creativity capable of overloading the system. Furthermore, for reasons of platform integrity and to protect accounts, Gmail allows you to send a limited number of emails to a fair amount of recipients every day. This could, therefore, be a major obstacle for companies that intend to reach a large number of people with personalized content, DEMs built ad hoc on customer needs and with a reduced risk of spam. Gmail DEMs, therefore, prove to be particularly interesting due to the free service offered and the simplicity of access and use of the system; but when the objectives are to increase sales and achieve high performance, paid tools , tested and offered by specialized companies such as Ediscom, are the best solution for achieving success with your business.
Why choose paid solutions? We have seen how many email marketing solutions, Gmail or similar, have been designed for the simultaneous sending of static, non-personalised emails to a limited group of users. What are the advantages of choosing tailor-made paid solutions ? Let's take the example of a well-known fashion brand, which intends to offer an extra 20% discount on already discounted clothing and its intent is to retain existing customers and acquire new leads. Thanks to the use of paid Direct Email Marketing tools, tested over the years and very successful, you will not only have the opportunity to promote your business to a large audience of users, but you will also be able to keep track of the mailings made; of the opening rates obtained; monitor the results achieved and increase sales. All potential not accessible with free email marketing solutions (Gmail). Through the development of dynamic emails and the use of a high-performance email sending system, it will therefore be possible to simultaneously intercept different targets and arouse their curiosity through customized content, designed to meet the needs of individual users.
Since it is a service created for mainly text Germany Telegram Number Data communications with reduced use of images, Gmail is particularly useful for domestic use or for internal business purposes , which do not require particular creativity capable of overloading the system. Furthermore, for reasons of platform integrity and to protect accounts, Gmail allows you to send a limited number of emails to a fair amount of recipients every day. This could, therefore, be a major obstacle for companies that intend to reach a large number of people with personalized content, DEMs built ad hoc on customer needs and with a reduced risk of spam. Gmail DEMs, therefore, prove to be particularly interesting due to the free service offered and the simplicity of access and use of the system; but when the objectives are to increase sales and achieve high performance, paid tools , tested and offered by specialized companies such as Ediscom, are the best solution for achieving success with your business.
Why choose paid solutions? We have seen how many email marketing solutions, Gmail or similar, have been designed for the simultaneous sending of static, non-personalised emails to a limited group of users. What are the advantages of choosing tailor-made paid solutions ? Let's take the example of a well-known fashion brand, which intends to offer an extra 20% discount on already discounted clothing and its intent is to retain existing customers and acquire new leads. Thanks to the use of paid Direct Email Marketing tools, tested over the years and very successful, you will not only have the opportunity to promote your business to a large audience of users, but you will also be able to keep track of the mailings made; of the opening rates obtained; monitor the results achieved and increase sales. All potential not accessible with free email marketing solutions (Gmail). Through the development of dynamic emails and the use of a high-performance email sending system, it will therefore be possible to simultaneously intercept different targets and arouse their curiosity through customized content, designed to meet the needs of individual users.