Post by ivykhan885 on Mar 7, 2024 1:10:38 GMT -8
A few days after the end of Black Friday 2018 , we see some interesting data on the event in which, every year, thousands of users who love online shopping participate, looking for the most advantageous offers in the various e-commerce sites. To find out about the best performing marketing solutions, discover what Ediscom has to offer you ! To learn more, please click here! Black Friday 2018 marketing Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION A study carried out by Mailjet , one of the most active and specialized French companies in Email Marketing, revealed the increase in the use of social strategies to advertise offers during Black Friday, in particular Facebook and Instagram, respectively. at 27 and 31%. Despite this growth, the most important numbers are still those related to email marketing . From 2014 to 2017, in fact, the sending of transactional emails in the days immediately preceding Black Friday 2018, i.e. those information messages which, for example, notify us when the shipment has taken place or confirm the purchase of a product, was increased by 187% .
This is a tool that marketing experts even prefer to Facebook Ads. From the research aimed at users from the United Kingdom, France, Spain, Germany and the United States , it also emerged that to sponsor Black Friday 2018, marketers have combined the use of traditional media such as print and TV with email marketing strategies in 33% of cases, digital campaigns in 43% and even 46% when it comes to social media. But who is the winner of Black Friday 2018? The first prize goes to Sony There are many emails that crowd our inbox every day. For this reason, the risk for those wh Australia Telegram Number Data constantly work with DEM campaigns is to see their work reduced to anonymous content among the thousands of contents that web users find on PC and smartphone screens every day. Maximize the performance of your DEM campaigns , discover the personalized Ediscom direct marketing solutions! For info click here ! Segmentation in digital marketing Share on Facebook Share on LinkedIn REQUEST INFO ON DEM SOLUTIONS! What has been said is valid, in fact, for all existing digital strategies and tools, from the aforementioned DEM campaigns to SMS ones, from co-registration to native adv to social campaigns. Here then comes into play a magic word, transversal for all digital sectors and which will
central theme of this article: segmentation. In support of this strategy there is an interesting study by the company Optimove , which highlighted how sending a newsletter to the entire list of its database gives a lower average gain compared to a series of personalized emails sent based on various categories (€25 versus €36 ed.), all taken from the same database. Having said that, let's now see what the four main macro-areas of segmentation are: - Demographic - Geographic - Psychographic - Behavioral Each of these areas can be further divided into micro-areas, which allow us to go even deeper into user research perfect for you or your client. Let's find out them in detail. Demographic area - Age - Gender - Income - Level of education - Social status - Family - Occupation Geographic area - Region - City - Density - Language - Climate - Population Psychographic area - Lifestyle - Personality - Activities, interests, opinions - Habits - Values - Concerns Behavioral area - Benefits sought - Purchase frequency - Various types of intent - Engagement - User status - Buyer Stage - Life Cycle Stage Once this data has been collected, combining it together will allow you to achieve even more precise segmentation; Furthermore, this allows you to create specific groups of Marketing Personas .
This is a tool that marketing experts even prefer to Facebook Ads. From the research aimed at users from the United Kingdom, France, Spain, Germany and the United States , it also emerged that to sponsor Black Friday 2018, marketers have combined the use of traditional media such as print and TV with email marketing strategies in 33% of cases, digital campaigns in 43% and even 46% when it comes to social media. But who is the winner of Black Friday 2018? The first prize goes to Sony There are many emails that crowd our inbox every day. For this reason, the risk for those wh Australia Telegram Number Data constantly work with DEM campaigns is to see their work reduced to anonymous content among the thousands of contents that web users find on PC and smartphone screens every day. Maximize the performance of your DEM campaigns , discover the personalized Ediscom direct marketing solutions! For info click here ! Segmentation in digital marketing Share on Facebook Share on LinkedIn REQUEST INFO ON DEM SOLUTIONS! What has been said is valid, in fact, for all existing digital strategies and tools, from the aforementioned DEM campaigns to SMS ones, from co-registration to native adv to social campaigns. Here then comes into play a magic word, transversal for all digital sectors and which will
central theme of this article: segmentation. In support of this strategy there is an interesting study by the company Optimove , which highlighted how sending a newsletter to the entire list of its database gives a lower average gain compared to a series of personalized emails sent based on various categories (€25 versus €36 ed.), all taken from the same database. Having said that, let's now see what the four main macro-areas of segmentation are: - Demographic - Geographic - Psychographic - Behavioral Each of these areas can be further divided into micro-areas, which allow us to go even deeper into user research perfect for you or your client. Let's find out them in detail. Demographic area - Age - Gender - Income - Level of education - Social status - Family - Occupation Geographic area - Region - City - Density - Language - Climate - Population Psychographic area - Lifestyle - Personality - Activities, interests, opinions - Habits - Values - Concerns Behavioral area - Benefits sought - Purchase frequency - Various types of intent - Engagement - User status - Buyer Stage - Life Cycle Stage Once this data has been collected, combining it together will allow you to achieve even more precise segmentation; Furthermore, this allows you to create specific groups of Marketing Personas .