Post by account_disabled on Feb 24, 2024 23:10:31 GMT -8
The Landing Page is the page used to win over users and urge them to a specific CTA (Call-To-Action) : there must be no distractions, distracting elements or references to other external pages, because the attention of your target must remain on this page. You have a few seconds to convince your interlocutor to fill out the form , obtaining a conversion, based on your business objectives. The Landing Page represents the channel par excellence for Lead Generation : think of it as the container into which to lead users who arrive thanks to SEO or Social Media Ads, Google Ads, Bing Ads, Newsletter, DEM campaigns and collect valuable information about them, first of all the email address. When you run ADV campaigns on social media or on Google, for example, using a Landing Page must never be an option, but a constant: directing users to the site would be distracting, even more so on the contact page, which usually contains various information and does not focus on a specific CTA.
objectives-landing-page Difference between Chinese Europe Phone Number List Landing Page and Website When I talk to managers and entrepreneurs about the need to create a Landing Page to achieve performance with ADV campaigns, they often tell me: "But we already have the Contact page on the site: can't we use that?" The question is absolutely legitimate, but the answer is “absolutely not”! for two main reasons: the Contact page of the site generally contains various information, such as the map to reach the company, telephone number, email, link to social channels, any contact form (often with too many elements required). It is therefore too distracting : a precise conversion action is not required, but it is a generic page to contact the company for any reason; once the user lands on the Contact page he can decide not to proceed at that moment , but to exit that page and start browsing the other pages of the site .
For example, a person who still knows little about the products or services of a brand may choose not to contact the company immediately, for example to request a quote, but decide to focus more on finding information on the company team, its history, its pages of the various products, ending up not proceeding with the contact and perhaps considering doing it as a second step. Too bad: customer probably lost! There are in fact numerous differences between a Landing Page and a site , precisely due to their different nature: the site is your company's identity card , visible to the whole world, seven days a week, twenty-four hours a day; the Landing Page, on the other hand, is a specific page, external to the site , created with the aim of presenting a product or service, highlighting its advantages and benefits for the user, to collect targeted leads ; the site has a strong institutional and corporate component , while the Landing Page is promotional; the site contains multiple pages (About us, Contacts, product or service pages and so on); the Landing Page consists of a single page ; the site aims to inform visitors about the company and its products or services in a transversal way; the Landing Page aims to convert.
objectives-landing-page Difference between Chinese Europe Phone Number List Landing Page and Website When I talk to managers and entrepreneurs about the need to create a Landing Page to achieve performance with ADV campaigns, they often tell me: "But we already have the Contact page on the site: can't we use that?" The question is absolutely legitimate, but the answer is “absolutely not”! for two main reasons: the Contact page of the site generally contains various information, such as the map to reach the company, telephone number, email, link to social channels, any contact form (often with too many elements required). It is therefore too distracting : a precise conversion action is not required, but it is a generic page to contact the company for any reason; once the user lands on the Contact page he can decide not to proceed at that moment , but to exit that page and start browsing the other pages of the site .
For example, a person who still knows little about the products or services of a brand may choose not to contact the company immediately, for example to request a quote, but decide to focus more on finding information on the company team, its history, its pages of the various products, ending up not proceeding with the contact and perhaps considering doing it as a second step. Too bad: customer probably lost! There are in fact numerous differences between a Landing Page and a site , precisely due to their different nature: the site is your company's identity card , visible to the whole world, seven days a week, twenty-four hours a day; the Landing Page, on the other hand, is a specific page, external to the site , created with the aim of presenting a product or service, highlighting its advantages and benefits for the user, to collect targeted leads ; the site has a strong institutional and corporate component , while the Landing Page is promotional; the site contains multiple pages (About us, Contacts, product or service pages and so on); the Landing Page consists of a single page ; the site aims to inform visitors about the company and its products or services in a transversal way; the Landing Page aims to convert.