Post by account_disabled on Jan 23, 2024 2:16:41 GMT -8
With 86% of customers willing to pay extra for a quality (customer) experience, businesses today are faced with a choice. Contrary to what one might think, 50% of companies have redirected their marketing budget towards customer experience innovation. E-commerce is an industry expected to serve 2 billion users in 2020. Online businesses are expected to do business worth $4 billion this year. 2 billion people buying products online is a process that doesn't happen by itself. "Players" like Amazon, Walmart and Flipkart have tried every weapon in their arsenal to improve the customer experience. One-click returns, intraday delivery, Omni channel experience, and other attributes have helped these players grow. For new players, the e-commerce industry continues to be a battleground with "innocent" threats such as data breaches, credit card fraud or chargebacks. The focus on customer experience for e-commerce players has less to do with customers and more to do with backend processes.
According to a study, nearly 30% of products ordered online are returned, of which 22% are because the online portrayal was done incorrectly. Product returns not only impact revenue, but also the value you represent to the customer. Bad customer experience also creates increased cost to acquire new customers. The main problems that impact a customer's experience on the e-commerce platform include: Counterfeit or counterfeit products: There is nothing more frustrating than waiting for a week or several weeks to receive a counterfeit or cou B2B Email List nterfeit product. Customers not only return the products but also stop buying from that specific online store. Credit card fraud : Phishing, identity or credential theft – customers hate it when their credit card details are accessed illegally. Credit card fraud is a strong enough reason for a customer to never visit an online site again. Although customers may have options to "compensate", such as a refund, etc., the damage caused to the reputation of the online store remains in time. Poor after purchase support: Most sellers are in this type of market just to make a quick buck.
Post-purchase support is not one of their concerns. Lack of customer quality not only irritates customers, but makes them realize that your goal is to get money and not care about the customer's condition in relation to the product, which no customer wants. 2. Ready to improve the customer experience? Follow these steps now! Implement Catalog Quality Checks: With multiple quality checks in place, online stores will be able to easily identify fake and counterfeit products and remove them. When only original products are listed online, customers will receive quality products and share their good experience with your store, even with family or friends. 3. Catalog Quality Controls improve your customers' experience in the following ways: High-quality images make it easier for customers to make decisions When the catalog has a rich description of the product, it starts to rank better by keywords, facilitating the discovery of the product online. Correct attribution of values helps customers choose the right product Get PCI DSS certification: PCI DSS certification is required for any enterprise that stores, processes or transfers cardholder data.
According to a study, nearly 30% of products ordered online are returned, of which 22% are because the online portrayal was done incorrectly. Product returns not only impact revenue, but also the value you represent to the customer. Bad customer experience also creates increased cost to acquire new customers. The main problems that impact a customer's experience on the e-commerce platform include: Counterfeit or counterfeit products: There is nothing more frustrating than waiting for a week or several weeks to receive a counterfeit or cou B2B Email List nterfeit product. Customers not only return the products but also stop buying from that specific online store. Credit card fraud : Phishing, identity or credential theft – customers hate it when their credit card details are accessed illegally. Credit card fraud is a strong enough reason for a customer to never visit an online site again. Although customers may have options to "compensate", such as a refund, etc., the damage caused to the reputation of the online store remains in time. Poor after purchase support: Most sellers are in this type of market just to make a quick buck.
Post-purchase support is not one of their concerns. Lack of customer quality not only irritates customers, but makes them realize that your goal is to get money and not care about the customer's condition in relation to the product, which no customer wants. 2. Ready to improve the customer experience? Follow these steps now! Implement Catalog Quality Checks: With multiple quality checks in place, online stores will be able to easily identify fake and counterfeit products and remove them. When only original products are listed online, customers will receive quality products and share their good experience with your store, even with family or friends. 3. Catalog Quality Controls improve your customers' experience in the following ways: High-quality images make it easier for customers to make decisions When the catalog has a rich description of the product, it starts to rank better by keywords, facilitating the discovery of the product online. Correct attribution of values helps customers choose the right product Get PCI DSS certification: PCI DSS certification is required for any enterprise that stores, processes or transfers cardholder data.