Post by account_disabled on Dec 27, 2023 20:45:01 GMT -8
The outdoor environment provides countless opportunities for advertisers who want to impact with their advertising and connect with a large number of people . In recent years, this channel has evolved significantly and there are many companies that explore innovative ways to bet on OOH. The BBC's in-house agency, BBC Creative , which already surprised at the beginning of 2020 with some immersive posters to promote the Dracula series , has once again played the cards offered by this type of advertising. On this occasion, BBC has developed some impressive posters to announce that all episodes of the series "A Perfect Planet" , narrated by David Attenborough, are now available to watch online.
In addition to promoting the popular series, the British network has used different effects to raise awareness about the threats that threaten the planet , such as deforestation and climate change. In the first half of Phone Number List one of the billboards you can read "A perfect planet", and in the second the reflection: "but for how long?" This part of the sign, located in Manchester, began to burn and was surrounded by smoke for 30 minutes , according to Adweek . "To raise awareness about the damage humans are doing to the planet, we hijacked our own billboards and even set one on fire," the agency says. «A perfect planet explains how the planet we live on works, but it also sends a warning of the damage we are doing and the consequences we face if we do not act now.
Our campaign is designed to support that sentiment, using the shock tactic of defacing our own sign to communicate the urgency of the crisis we face,” says Helen Rhodes, executive creative director, BBC Creative. Data sheet: Agency: BBC Creative ECD: Helen Rhodes Head of Planning: Mike Lean Head of Production: James Wood Creative Director: Tim Jones Creative Director: James Cross Creative: Rachel Miles Creative: Michael Tsim Audio: Dominic Ross Pictures: Jason Baron Producer: Ivana Bohuslavova Project Manager: Astrid Reiner Planner: Leo Simonsmith Design, Geraint Williams Editor: Chris Knox Sound: Lewis Clark BBC Marketing: Alice Gleeson BBC Marketing Manager: Sian Gray BBC Marketing Manager: Claire McDonald BBC Media Portfolio Lead: Hannah North BBC Campaign Planner: Vivien Tang.
In addition to promoting the popular series, the British network has used different effects to raise awareness about the threats that threaten the planet , such as deforestation and climate change. In the first half of Phone Number List one of the billboards you can read "A perfect planet", and in the second the reflection: "but for how long?" This part of the sign, located in Manchester, began to burn and was surrounded by smoke for 30 minutes , according to Adweek . "To raise awareness about the damage humans are doing to the planet, we hijacked our own billboards and even set one on fire," the agency says. «A perfect planet explains how the planet we live on works, but it also sends a warning of the damage we are doing and the consequences we face if we do not act now.
Our campaign is designed to support that sentiment, using the shock tactic of defacing our own sign to communicate the urgency of the crisis we face,” says Helen Rhodes, executive creative director, BBC Creative. Data sheet: Agency: BBC Creative ECD: Helen Rhodes Head of Planning: Mike Lean Head of Production: James Wood Creative Director: Tim Jones Creative Director: James Cross Creative: Rachel Miles Creative: Michael Tsim Audio: Dominic Ross Pictures: Jason Baron Producer: Ivana Bohuslavova Project Manager: Astrid Reiner Planner: Leo Simonsmith Design, Geraint Williams Editor: Chris Knox Sound: Lewis Clark BBC Marketing: Alice Gleeson BBC Marketing Manager: Sian Gray BBC Marketing Manager: Claire McDonald BBC Media Portfolio Lead: Hannah North BBC Campaign Planner: Vivien Tang.